Especially if it's insightful, heartfelt opinion. See Josh Marshall:
"About physical courage I don't know the answer. But all available evidence suggests that the Mr. Cheney is a man of deep moral cowardice. Makes a mistake and shoots his friend; blames the friend. Only he won't do it directly. So he gets underlings to do it for him. Forced to speak out publicly, he appears before a ringer-journalist guaranteed not to press uncomfortable questions.A blogger I admire for his consistent ability to create compelling content through the force of his own sharp-witted analysis.
It's all of a piece with the man's record. He's afraid of accountability. That's why he's such a fan of self-protecting secrecy. That's why he's big on smearing government whistle-blowers. It's really just two sides of the same coin. He's afraid of accountability. It's the same reason why he's such a notorious prevaricator -- lies to avoid accountability.
These are all the hallmarks of a moral coward."