Wednesday, October 25, 2006

Running Against Themselves

Maureen Dowd today, "Running Against Themselves," mocks the White House for running from its "stay the course"slogan:
Things have become so dire for the Republicans that now even Bush is distancing himself from Bush.

The president is cutting and running from the president.

In a momentous event at the White House on Monday, Tony Snow made a major announcement about an important new strategy for Iraq. The president will no longer stay the course on the rallying cry “stay the course.”

A presidency built on message discipline (Message: “Stay the course”) is trying to salvage itself with some last-minute un-messaging (Message: “No more stay the course”).
Unwilling to admit mistakes or face the urgent need to go past semantic changes in a protectorate that has fallen into a vicious civil war, in which Americans are merely referees and targets, the White House is falling back on marketing. Just as Andy Card rolled out the war as a marketing event, the Bush team now thinks that all it needs to do is come up with a catchy and chesty new advertising pitch.
The late hour at which this silly phrase has been jettisoned by Bush invites such mocking. Particularly when they're freely admitting that it means no real change in their Iraq policy, it's all for electoral show.