Stephen Harper's Conservative party has released a series of sneering radio ads that portray the Liberal environmental plan as a massive tax grab - even though they haven't seen the blueprint.There is, as polls have suggested, a latent reservoir of support in the Canadian population for considering such tax proposals, but if you don't explain it and you leave that job to the Conservatives, things just might change.
The campaign is just the latest media salvo from the cash-flush Tories to demonize Liberal Leader Stephane Dion.
Dion has proposed a carbon tax scheme that would be offset by reductions in income taxes, making the program revenue neutral for the government.
But he's been slow to fill in the details - creating an information void the Conservatives are attempting to exploit.
Very bad strategy.