Sunday, November 01, 2009

Quite the contrast: U.K. swine flu ad campaign

The above ad, part of the "Catch it, Bin it, Kill it" campaign, started running April 30, 2009 (see shorter version too). The phrase "Catch it, Bin it, Kill it," has been drummed into British heads since then. Another step they took in early May: "Leaflets giving advice about the new H1N1 flu virus are to be sent to every home in Britain from May 5." The latest ad from the Brits started running this past week:

While it's all playing out now, there are some reports indicating that while their flu numbers are rising, they are not as bad as they expected, what their chief medical officer refers to as the "slow-burn scenario."

A pretty simple and effective public health campaign that could just as easily have been run here. Or could it? Our government advertising docket has been pretty full after all. We've had some H1N1 ads, but has their message gotten through? What do you recall seeing on television over the last few months and through the summer in the way of government advertising? Bet it's not an H1N1 ad. And if you did see it, did it come close to the above?