The FAQ on the new leadership site has all your details including entry fee ($75,000, not so high actually), spending limits ($950,000) and notably, debt limits ($75,000 - got to be prudent and demonstrate that to Canadians, very good). I wouldn't have called it an "FAQ" but that is just nitpicky:)
April 14, 2013 is the big day. Mark your calendars!
Like: heavy use of word "change," emphasis on "We're in this together." We want you, join us, etc., also smartly emphasized. How to keep new member and supporter people involved and interested during leadership for more than just leadership reasons should be considered.