Monday, January 22, 2007

On the video trail to 2008

Washington Post article today: On the Electronic Campaign Trail talking about internet video and its impact, already, on the 2008 campaign. All the Democratic candidates thus far have announced by web.
Peter Dao, the campaign's Internet strategist, who worked on the 2004 presidential campaign of Sen. John F. Kerry (D-Mass.), said Clinton's team hopes to make her campaign as interactive as possible and said the opportunities today are far advanced over just a few years ago.

"I remember in 2003 and 2004 when you said 'blog,' most people didn't know what you meant or the significance of it," Dao said, adding that with the growth of blogs and social networking sites, "the ubiquity of it is so amazing . . . the sky's the limit."
I think that latter point is the key...everyone knows that video has changed campaigns, witness George Allen's implosion post "macaca" and the candidate announcements. It's the unknown use that we can't foresee that makes this development so intriguing at this stage.